Product News

An outstanding brand: the German Brand Award goes to drapilux

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More than just a fabric

drapilux has recently taken home a hat-trick of awards. Following the German Innovation Award and the German Design Award, the brand has now been awarded with the “Winner” title for the German Brand Award in the Interior & Living category.

With comments from the German Design Award and German Innovation judging panel such as “Excellent design quality!” and “Innovative product with added value” it is understandable why the German based Schmitz Textiles have been acknowledged for their range of decorative and upholstery fabrics.

“With its brand campaign ‘more than just a fabric’, drapilux has truly embodied the heart and soul of the brand more than ever before” said Markus Overbeck, Marketing Director, who accepted the German Brand Award in Berlin.

Marketing Director Markus Overbeck accepting drapilux award

Markus Overbeck Photo: Lutz Sternstein – http://www.phocst.com

Commenting on plans for the brand Markus Overbeck remarked “The strategy, for which the brand was so highly commended, is something that we are also looking to expand. A subsequent campaign will be starting during the course of the year”.

www.drapilux.com

 

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Design lover from products through to projects and a love for all elements that provoke the viewer and user.