Cameron Design House set to collaborate with LA artist Geronimo for London Design Festival 2018
As part of London Design Festival 2018, award-winning British lighting brand Cameron Design House has teamed up with Los Angeles-based balloon artist Geronimo to create a unique, immersive light installation in the heart of Shoreditch.
A match made in design heaven, the impressive installation brings together Cameron Design House’s signature aesthetic balancing contemporary lines and ambient lighting with the innovative artistry of Geronimo’s balloon sculptures, bursting with colourful character. Exploring the contrasting themes of temporary versus timeless and organic versus engineered, the multi-sensory collaboration promises an engaging visual experience on the relationship between light, latex and luxury. Over the four-day event, London and L.A. are set to collide, with Cameron design House’s unique, hand-blown glass Helmi chandelier featured alongside Geronimo’s bespoke balloon sculpture for a single explosion of colour and creativity.
“Renowned for bringing the global design community together, London Design Festival is the perfect place to partner with like-minded artists to create something new and exciting. A shared focus on simplicity and showmanship, evident in both our Helmi chandelier and the work of Geronimo, inspired the nature of our first collaborative installation. We can’t wait to reveal it to the design world this September!”
Founder & Creative Director of Cameron Design House
As a Los Angeles Design Festival Award veteran and headlining artist for Melbourne Design Festival, this September will be Geronimo’s debut at London Design Festival, designing an immersive experience with Cameron Design House.
“Balloons are only for a moment. They disappear and vanish. Rooted in my work is this reminder that you will only have this experience at this particular time. You’re here, you’re seeing it, you’re alive.”
JIHAN ZENCIRLI, GERONIMO
020 7372 7748