Upscale Brand Continues Growth Despite Industry-Wide Challenges
Cambria Hotels, an upscale brand franchised by Choice Hotels International, Inc. continues its impressive year of growth having recently surpassed 50 open hotels. Cambria has signed several franchise agreements since the beginning of the year, adding to its robust pipeline in major markets such as Jacksonville and Tampa, Florida; Nashville, Tennessee; and Atlanta, Georgia. The brand also broke ground on three new hotels in Austin, Texas; downtown Minneapolis; and Somerville, Massachusetts, which join 26 other Cambria hotels currently under construction. Choice continues to demonstrate its commitment to supporting the development community, so that as markets gradually re-open, developers are poised for success.
“Downturns can present opportunity, and Cambria’s dedicated development team has been working around the clock to identify and create opportunities for our development partners during these unprecedented times,” said Mark Shalala, senior vice president of development, upscale brands, Choice Hotels. “Cambria persevered during the 2008 recession in part by providing developers with balance sheet support and filling equity gaps in projects. Similarly, we entered the COVID-19 pandemic with an extremely strong balance sheet, which has allowed us to continue to invest in the brand’s growth and help drive new projects forward with incentives and capital support. We believe Cambria’s robust pipeline and strong investment potential help position the brand to emerge from the current crisis even stronger than before.”
“Cambria’s continued growth, in today’s challenging environment, showcases how the brand’s strategic locations and locally inspired designs truly resonate with developers and consumers,” said Janis Cannon, senior vice president of upscale brands, Choice Hotels. “Cambria hotels are designed to help guests make the most of their trips, and as guests are ready to travel again, Cambria will be there to provide the experience they’ve come to know and love, with a heightened focus on health and wellness – helping people feel at their best.”
Cambria hotels are participating in Commitment to Clean, which is Choice Hotels’ holistic approach to supplying franchisees and their employees with the tools they need to help Choice-branded hotels achieve superior levels of cleanliness and addressing health and safety concerns associated with the COVID-19 pandemic. The initiative enhances existing best practice guidance for deep cleaning, disinfecting, hygiene and social distancing. Additionally, Cambria guests can limit their interactions with hotel staff by using the Cambria Contactless Concierge Service, a text messaging service for housekeeping requests, to-go food orders, meeting room requests and more.
All Cambria hotels feature upscale amenities and guilt free, little luxuries that appeal to modern travellers, including:
- Locally inspired, contemporary design and sophisticated guest rooms, complete with modern fixtures, abundant lighting and plush bedding.
- Immersive, spa-style bathrooms with Bluetooth mirrors and custom terry.
- Multi-function meeting and event space.
- Freshly made food, local craft beers on tap, wine, specialty cocktails and small bites including to-go options and a 24/7 marketplace.
- State-of-the-art fitness centres.
There are over 50 Cambria hotels open across the U.S. in popular cities such as Chicago, Los Angeles, New York, New Orleans, Phoenix and Washington, D.C., with over 80 hotels in the pipeline.